How to Successfully Increase Your Amazon SES Sending Limit to 50,000 Emails Daily

Published on: 2025-02-27   |   By: Admin

Amazon Simple Email Service (SES) is a powerful tool for businesses to send transactional and marketing emails cost-effectively. However, new AWS accounts start in Sandbox Mode, restricting sending limits to 200 emails per day. To scale your email operations, you’ll need to request a limit increase—up to 50,000 emails daily. Here’s a step-by-step guide to help you navigate this process and ensure compliance with AWS policies.

Why Increase Your Amazon SES Limits?

• Scale campaigns: Send high volumes of emails for marketing, notifications, or newsletters.
• Improve deliverability: Gain AWS’s trust as a reputable sender.
• Reduce costs: SES’s pay-as-you-go model becomes more economical at scale.

Step-by-Step Guide to Request a Limit Increase

1. Prepare Your AWS SES Account

• Verify domains/email addresses you’ll send from.
• Set up bounce and complaint notifications (use Amazon SNS for real-time alerts).

2. Navigate to the SES Service Limit Increase Form

• In the AWS Console, go to SES > Sending Statistics > Request Limit Increase.
• Select your region (e.g., US East, EU Central).

3. Provide Detailed Responses to AWS’s Questions

AWS requires clarity on your email practices. Use these templates as a starting point:

Question 1: How will you comply with AWS’s Acceptable Use Policy (AUP)?
Example Answer:

We send only permission-based emails. Our recipients explicitly opt-in via double confirmation (e.g., sign-up forms, app registrations). We avoid purchased lists and strictly send transactional emails (order confirmations, password resets) and requested newsletters.

Question 2: How will you ensure recipients want your emails?
Example Answer:

All emails target verified users who’ve opted in through our platform. We segment lists to avoid irrelevant content and include unsubscribe links in every email.

Question 3: How will you handle bounces/complaints?
Example Answer:

We monitor bounce/complaint rates daily using SNS notifications. Addresses with hard bounces or complaints are automatically removed from our lists within 24 hours. We maintain a suppression list to prevent re-sending.

4. Describe Your Use Case

Briefly explain:

• Email types: Transactional (e.g., invoices) vs. promotional (e.g., newsletters).
• Volume: Estimated daily/monthly sending needs.
• Audience: Registered users, subscribers, etc.

Example Use Case:

We send 30,000 monthly transactional emails (order updates, shipping alerts) to verified e-commerce customers. Our system triggers emails based on user actions (e.g., purchases, cart abandonment). We use dedicated IPs and maintain a complaint rate below 0.1%.

5. Submit and Wait for Approval

AWS typically responds within 24–48 hours. If denied, refine your answers based on their feedback and reapply.

Best Practices to Ensure Approval

• Warm up your account: Start with low volumes (e.g., 1,000/day) and gradually increase.
• Authenticate emails: Use SPF, DKIM, and DMARC to improve deliverability.
• Monitor metrics: Keep bounce rates < 5% and complaint rates < 0.1%.

Need Help? Consider a Pre-Approved SES Account

If AWS denies your request or you need immediate scaling, pre-approved SES accounts with 50,000/day limits are available. These accounts are fully verified and ready for high-volume sending.

Contact us for assistance:

• Email: support@sesforge.com
• Skype: support@sesforge.com
• Telegram: sesf0rge

FAQs

Q: How long does AWS take to approve requests?
A: Typically 1–2 business days. Delays occur if responses lack detail.

Q: Can I request more than 50,000 emails/day?
A: Yes, after demonstrating consistent sending performance, AWS may approve higher tiers.

Q: What if my complaint rate spikes?
A: AWS may throttle your account. Pause campaigns, clean your lists, and investigate issues.