How to Successfully Increase Your Amazon SES Sending Limit to 50,000 Emails Daily

How to Request Amazon SES Sending Limit Increase – Step-by-Step Guide

Amazon Simple Email Service (SES) is a powerful tool for businesses to send transactional and marketing emails at scale. However, new AWS accounts begin in Sandbox Mode, limiting sending capabilities to just 200 emails per day. To scale your email operations effectively, you'll need to request a sending limit increase—up to 50,000 emails per day or more.

This step-by-step guide will help you navigate the process and ensure your account complies with AWS policies to increase your chances of approval.

Why Increase Your Amazon SES Limits?

• Scale your campaigns: Send bulk marketing emails, notifications, or newsletters.
• Improve deliverability: Build trust with AWS and ensure your emails hit inboxes.
• Reduce costs: SES’s pay-as-you-go model is more economical at volume.

Step-by-Step Guide to Request a Limit Increase

1. Prepare Your AWS SES Account

• Verify all sender domains and email addresses.
• Configure bounce and complaint notifications using Amazon SNS.

2. Access the Limit Increase Form

• Log in to your AWS Console.
• Go to SES → Sending Statistics → Request a Sending Limit Increase.
• Select your desired region (e.g., US East, EU Central).

3. Provide Detailed Answers

AWS will ask several questions about your email practices. Below are examples you can use:

Q1: How will you comply with AWS’s Acceptable Use Policy (AUP)?
Example: We only send permission-based emails. All recipients have opted in via double opt-in (signup forms or app registration). We do not use purchased or scraped lists. Our emails are transactional and requested newsletters only.

Q2: How will you ensure recipients want your emails?
Example: All emails are sent to verified users who have opted in via our platform. We segment audiences and ensure every email includes an unsubscribe link.

Q3: How will you handle bounces and complaints?
Example: We actively monitor bounce and complaint rates via Amazon SNS. Hard bounces and complaints are removed within 24 hours, and we maintain a suppression list to avoid re-sending.

4. Describe Your Use Case Clearly

Include:

• Email type: Transactional (invoices, alerts) or Promotional (offers, newsletters)
• Estimated volume: Daily and monthly email quantities
• Target audience: Customers, subscribers, or registered users

Example Use Case: We send around 30,000 transactional emails monthly (order confirmations, shipping notifications) to verified e-commerce customers. Emails are triggered automatically through user actions like purchases or abandoned carts. We use a dedicated IP pool and maintain complaint rates below 0.1%.

5. Submit and Wait

After submission, AWS typically responds within 24–48 hours. If denied, update your responses and reapply based on the feedback received.

Best Practices to Ensure Approval

• Warm up your sending volume: Start small (1,000/day) and gradually increase.
• Authenticate your emails: Set up SPF, DKIM, and DMARC for reputation and deliverability.
• Track and monitor metrics: Keep bounce rates below 5% and complaints below 0.1%.

Need Help? Consider a Pre-Approved SES Account

If AWS denies your request or you need to start sending at scale right away, consider buying pre-approved SES accounts from SESForge. These accounts are fully verified, production-ready, and configured with a 50,000 emails/day limit.

Contact us for instant access:

• Email: support@sesforge.com
• Telegram: @sesf0rge

Frequently Asked Questions (FAQs)

Q: How long does AWS take to approve sending limit requests?
A: Usually within 1–2 business days, but it may vary based on your answers.

Q: Can I request limits higher than 50,000 emails/day?
A: Yes. Once you demonstrate consistent sending behavior, AWS may approve higher thresholds.

Q: What happens if my complaint rate spikes?
A: AWS may throttle your account. You should pause campaigns, clean your email lists, and investigate the issue before re-sending.